Phil Spencer, CEO of Microsoft Gaming, has shifted Xbox's strategy from trying to convert players on rival platforms to focusing on building a robust multi-platform business. In a recent interview, he discussed the launch of Xbox first-party games on PlayStation 5 and Nintendo Switch, indicating a commitment to reaching more players and generating revenue. Spencer highlighted the importance of transparency, signaling that Xbox will clarify game availability across platforms, aiming for players to engage with the Xbox community on every possible screen.
I just want to be transparent with people - for shipping on Nintendo Switch, we're gonna put that. For shipping on PlayStation, on Steam...People should know the storefronts where they can get our games, but I want people to be able to experience our Xbox community in our games and everything we have to offer, on every screen we can.
And I don't want to then look at that and say, well, there's no way that we should be able to build a business there, find fans of our franchises there. I'm not trying to move them all over to Xbox anymore.
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