Lamar Jackson, the Baltimore Ravens quarterback, is involved in a trademark dispute with NASCAR legend Dale Earnhardt Jr. regarding the stylized use of the number 8. Jackson filed an opposition with the U.S. Patent and Trademark Office, asserting that Earnhardt's trademark would confuse consumers and mislead them about the source of merchandise. He has previously registered the trademark "ERA 8 by Lamar Jackson" and has a history of opposing other athletes' attempts to trademark the number 8, indicating his commitment to protecting his brand and identity associated with the number.
Jackson has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame ... with the result that the relevant purchasing public has come to know, rely upon, and recognize [his] trademarks as very strong indicators of the source of [his] products provided in connection with his marks.
Lamar Jackson is looking to cut off NASCAR legend Dale Earnhardt Jr. - but not on a racetrack. Jackson is in a trademark dispute with Earnhardt over the right to use a stylized version of No. 8.
This isn't the first time that Jackson has tried to stop another athlete from filing a trademark on this number. Last July, Jackson challenged Hall of Fame quarterback Troy Aikman's attempt to use 'EIGHT' on apparel and bags.
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