Evan Spiegel announced the fifth generation of Spectacles at the Snap Partner Summit, emphasizing advances in digital visuals and a redesigned OS for developers.
Snap's partnership with OpenAI seeks to enhance developers' tools for building AI capabilities into the new Spectacles, aiming to elevate the AR experience.
Despite launching new AR glasses, Snap faces challenges as its revenue has disappointed, contrasting with Meta's more successful advertising business and recent stock rise.
Meta has struggled with its hardware investments, incurring losses from the Reality Labs unit, yet continues to receive investor support due to its robust ad revenue.
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