In an interview with IWC Schaffhausen's CMO Franziska Gsell, the author explored the luxury watch market, particularly focusing on the 35 Automatic Ingenieur. Although initially intimidated by the world of horology, the author reflects on personal experiences that led to an appreciation for larger timepieces. The past comparison of larger, utility-oriented watches versus traditional smaller designs for women is highlighted, showcasing how integrating such pieces can enhance overall style and practicality in fashion. The Ingenieur, particularly, emphasizes both aesthetic elegance and robust functionality.
Unlike most of my fellow attendees, I don't come from a watch background. I don't know the anatomy of a timepiece by heart, and aspects of luxury watches, including buying one, are just as intimidating to me as they are to any horological newcomer.
A year and a half ago, when I traveled to Las Vegas with IWC for an event surrounding the inaugural Las Vegas Grand Prix, the brand generously lent me its then-smallest Ingenieur. I wore it every day for a week, discovering how seamlessly what I considered a men's watch could be integrated into my wardrobe.
I only really had one qualm. I needed the Ingenieur to be the tiniest bit smaller, but wearing it showed me the benefits of a larger, heavier watch.
Up until that trip, I, like many women, had only really considered investing in smaller timepieces with simpler designs-watches that looked and acted more like jewelry.
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