The challenge with this icon is sparkle ambiguity: Participants in our recent research study generally agreed that it represented something a little special. But, what was that something? And why was it special? That was less obvious.
Notion’s new AI icon is a whimsical line drawing of a face, effectively contributing to their branding and distinguishing their features with clarity and character.
Sparkles get closer to becoming the unofficial AI icon every time a new one makes its way into some new app's UI. It's ambiguous, right?
Notion's transition from ambiguous icons to more meaningful ones highlights the importance of clear visual communication in representing complex features like AI.
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