U.S. District Judge Casey Pitts ruled that PepsiCo's marketing of Gatorade protein bars as beneficial is misleading given their high sugar content compared to typical candy bars.
PepsiCo's Gatorade bars contain 29 grams of sugar—28 grams added sugar—exceeding the American Heart Association's daily limit for women, prompting claims of deceptive marketing.
Judge Pitts acknowledged that the plaintiffs reasonably alleged that consumers might be misled by PepsiCo's marketing, as they cannot easily interpret the sugar content on labels.
The lawsuit alleges the Gatorade bars, marketed as snacks that aid muscle recovery and backed by science, are essentially 'fortified junk food'.
Collection
[
|
...
]