Sweet dreams for $2,000 a night: Luxury sleep tourism and how it works

Paddleball courts, gyms, and swimming pools extend hours into late night, while streaming platforms autoplay episodes to keep viewers engaged until morning. Nighttime routines expand through batch cooking and complex skincare steps performed before bed. Many jobs now require graveyard shifts or constant availability, and multiple industries compete with prime-time television for hours once reserved for sleep. Philosopher Jonathan Crary links sleep deterioration to dismantling social protections in other areas. In Spain, insomnia cases have tripled over two decades, prompting a wellness-and-rest sector offering restorative nights. Hotels provide sleep tourism services, including tools and treatments to enable sleep guests cannot find elsewhere and to build habits. Equinox offers The Sleep Experience with hotel rooms dedicated to deep, quality sleep for $2,000 per night.

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