John W. Fitzgerald, CEO of Broken Shed Vodka, has announced a restructuring of the company's leadership to drive growth in the premium vodka market. Paul Criscuolo will step up as President, while Steve Bellini transitions to Chief Operating Officer, having previously led the brand to be fastest-growing in the U.S. The leadership duo, with years of collaboration, has plans to further build the distribution and marketing efforts, ensuring that the brand continues to expand and succeed in a competitive landscape.
Our team is strong and growing, these changes will ensure the brand is poised to take advantage of market opportunities in the premium, imported vodka category. We are thrilled to have Steve now lead our global expansion efforts as COO.
We share a cohesive vision for Broken Shed Vodka and approach brand building similarly. This aligned vision will allow us to capitalize on and fast-track growth opportunities.
Since we launched the brand in the United States, our marketing has positioned Broken Shed Vodka apart from our competitors. This leadership change will support the expansion and acceleration of the brand both on and off-premise.
The opportunity to build on the extraordinary success Broken Shed has already achieved is exciting and an opportunity for our team to continue to grow the brand exponentially over the next few years.
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