Charles Fourny, a fifth-generation Champagne-maker, faces uncertainty in exporting to the U.S. due to fluctuating U.S. tariffs on European wine, which makes planning difficult. The U.S. is currently the largest market for Champagne imports, comprising 18% of Fourny's exports. However, with recent swings in tariff proposals by the Trump administration, Fourny is questioning the trust and reliance on this market and is now considering expanding into other regions like Brazil to ensure business stability.
"We do not trust the [U.S.], because we don't know what will happen. More and more, you have the impression that you are enemies."
"We spoke about 200%, then 20% ... perhaps tomorrow it will be 6,000%!"
"We cannot wait for a decision. We have a company to run, and we need to act in order to keep our business viable."
"For many years, the U.S. has been our most important market, but the uncertainty regarding future trade policies makes it hard to depend on it now."
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