Jack Daniel's has embraced its heritage through the release of innovative whiskeys, including the recent 14-year-old Tennessee whiskey, a rare achievement not seen since the early 1900s. Using the Lincoln County Process for filtration, the distillery's Master Distiller, Chris Fletcher, emphasizes this aged release's uniqueness. The whiskey's maturation process involved moving barrels to different floors to optimize flavor and minimize evaporation, highlighting a strategic approach that diverges from traditional aging methods. This release symbolizes both innovation and a tribute to the brand’s rich history, appealing to both new and seasoned consumers alike.
"It's one of the most rewarding things I've ever done," says Jack Daniel's Master Distiller Chris Fletcher. "We're doing a whiskey that hasn't been done since Jack Daniel did it himself."
We moved [the barrels] from the top floors after about eight years to the very bottom floor of a [rickhouse]," Fletcher says. "We did that for two reasons. Number one, evaporation.
If you're comparing it to cooking, think of that top floor kind of like you're searing. And that bottom floor is just simmering."
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