The original wine cooler was invented by beer and wine salesman Michael Crete in Northern California, who initially concocted it for beach parties, successfully turning it into a marketable product with his friend.
California Cooler captured the sunny SoCal vibe in its advertisements, appealing to a youthful, fun-loving audience and women seeking a fruity alternative to beer, while providing a much-needed outlet for surplus Californian wine.
#wine-coolers #1980s-alcohol-trends #california-wine-industry #marketing-strategies #consumer-preferences
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