Debra Crew, the CEO of Diageo, has resigned after leading the company for two years during a challenging market environment that saw its shares plummet by 43%. She adopted a strategy inherited from her predecessor, promoting higher-priced products during difficult times. The spirits industry is facing pressures such as tariffs and changing consumer preferences, particularly among younger demographics. Crew's resignation came by mutual agreement, reflecting broader trends in leadership turnover among female executives amidst a tumultuous business landscape.
Debra Crew, the leader of Diageo, has left her position after her tenure saw a 43% drop in the company’s shares. She succeeded in 2023 but faced significant challenges.
Crew's strategy focused on promoting premium products against a backdrop of tariffs and shifting consumer habits, positioning her amidst a tough climate for CEOs in the spirits industry.
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