Finally! A decent period product advert is here

"The person in the advert looks normal. It's ridiculous that that should be notable, but for the world of advertising, it is. They're a normal body shape, and are wearing a green top and light trousers. The light trousers feel like a nod to the white trousers of problematic period product branding of old, but with an updated twist. Overall, they feel relatable."

""This is the first TV ad to focus on periods in the workplace - a topic that's rarely discussed so directly. Most period campaigns focus on managing menstruation at home or 'discreetly' in public - cue the rollerblading women in white," says Miranda."

"Text says, "We expect the essentials to do our jobs, why not period products?" and a call to action asks viewers to "join the period dignity movement"."

The advert shows a person arriving at work to find basic supplies missing — no coffee, no working lift, and no computer — then discovering they have their period but no products are available. On-screen text asks, "We expect the essentials to do our jobs, why not period products?" and invites viewers to join a period dignity movement. The cast features realistic body shapes and everyday clothing, including light trousers as a visual nod to past branding. The campaign positions workplace access to period products as an essential and presents itself as the first TV ad focused on periods in the workplace.

Read at Creative Bloq