Phoebe Waller-Bridge has renewed her deal with Amazon, transitioning from exclusive contracts to a first-look agreement. This marks a significant shift, as she has yet to produce any content under these deals despite signing multiple contracts since 2019. Notably, her collaborative project with Donald Glover on Mr. & Mrs. Smith fell through, while her adaptation of Tomb Raider has faced significant development issues without yielding a script. The financial implications of her deals demonstrate the power disparity and negotiation dynamics between artists and large tech corporations.
Phoebe Waller-Bridge's ability to maintain lucrative deals with Amazon without producing content showcases the power of celebrity in negotiations with major tech companies.
Despite her substantial contracts with Amazon since 2019, Waller-Bridge has yet to produce any shows, raising questions about the value of such exclusive agreements.
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