The cosmetic surgery industry is mainly built for women. So why is it run by men?

"Women spend more than $1,000 per year on their appearance, and they approach cosmetic treatments with extensive research and skepticism, highlighting their emotional investment and financial decisiveness."

"Fewer than 20 percent of board-certified plastic surgeons in the United States are women, and only around 8 percent of departmental chairs in academic plastic surgery are held by women, reflecting significant gaps in leadership."

"At global aesthetics conferences, the lack of female representation is stark, with discussions on women's health issues often led by men, which undermines the relevance and accuracy of the conversations."

"The unfamiliarity of female authority in the aesthetics industry is evident, as illustrated by a male client's disbelief regarding a woman's leadership role, indicating the ongoing challenges women face in establishing their presence."

The aesthetics industry is primarily driven by women, who significantly influence spending and product development. However, leadership roles within the industry are largely occupied by men, with less than 20% of board-certified plastic surgeons being women. This disparity leads to a misalignment in understanding consumer needs and risks. Women invest heavily in their appearance, yet their voices are often absent in critical discussions, such as menopause. The lack of female representation in leadership roles perpetuates a disconnect between consumers and providers, eroding trust and distorting communication.

Read at Fast Company