fromPhys
6 days agoEqual treatment ads can backfire, study finds
A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually boost ad platform revenues while improving fairness outcomes. The policies at the center of the study are around ads that are designed to help ensure that women, minorities and other protected classes are not disproportionately excluded from job, education and financial opportunities. The study, "Is Fair Advertising Good for Platforms?" by Di Yuan of Auburn University, Manmohan Aseri of the University of Maryland and Tridas Mukhopadhyay of Carnegie Mellon University, investigated whether policies intended to equalize exposure to economic-opportunity advertisements help or hurt ad platforms financially.
Marketing

