"This hotline is essentially a giant, collective 'thank you' from fans everywhere. We want to remind them that they are seen, they are celebrated, and they have the full support of a country that is incredibly proud of them."
"You guys are what I wanted to be when I grew up, but they didn't let girls play hockey back then. I am bursting with pride over what you've done. Congratulations."
"Boys in my class always make fun of me for playing hockey and sometimes make me think I should quit, but you guys just rebuilt my confidence on and off the ice."
The U.S. women's hockey team won its third Winter Olympics gold medal by defeating Canada, inspiring a PR initiative to celebrate their achievement. A dedicated hotline, 1-833-SHE-WON1, was created to collect fan messages of support and gratitude. Within the first day, the hotline received 278 voicemails from girls and women expressing how the team's success motivated them personally. Many callers shared stories of overcoming discouragement and finding confidence through the team's example. The initiative aims to ensure the athletes feel recognized and celebrated by their country, emphasizing the broader impact of their victory beyond the sport itself.
Read at Fast Company
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