The article addresses the status of women in the ad tech sector, indicating a disparity between workforce representation and leadership roles. Although women make up a majority of the workforce, they hold only a small fraction of C-suite positions. Furthermore, the pay gap has worsened, disproportionately affecting women of color, while diversity initiatives appear to be backsliding. Despite improvements in representation over recent years, such as an increase in women in C-suite roles, substantial challenges remain for achieving true equality in the sector.
Despite women making up a substantial percentage of the workforce in ad tech, they are still significantly underrepresented in C-suite roles, reflecting ongoing disparities in leadership.
The pay gap for women has increased to 19.7% in 2024, highlighting persistent inequities in financial remuneration in the ad tech sector, especially for women of color.
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