"Most managers of global companies came of age in an era where geopolitics did not have such a constraining role. These managers took for granted greater economic integration and strong institutional foundations that support it. They went to business school to learn about reading financial statements, analyzing investments, and selling to old and new customers. However, they had little-to-no training on navigating a world dominated by trade wars, national security concerns, shifts in the global balance of power, or technology decoupling."
"Srividya Jandhyala is an award-winning researcher with a PhD from The Wharton School, and is a Professor of Management at ESSEC Business School. For over 15 years, her research has focused on the strategies of global companies and how they successfully navigate the international environment. 's new book, The Great Disruption: How Geopolitics is Changing Companies, Managers, and Work published earlier this year, and, examines how geopolitical shifts and global politics shape companies' strategies, investment decisions"
Managers trained during an era of deep economic integration lack experience navigating trade wars, national security concerns, shifts in the global balance of power, and technological decoupling. A structured, research-based framework helps companies assess geopolitical risk and make strategic decisions under uncertainty. Geopolitical forces affect firms of all sizes by altering costs, disrupting supply chains, influencing investment decisions, and shaping competitive advantage. Small companies face direct impacts on expenses, access to markets, and regulatory constraints that were once perceived as concerns only for multinationals. Practical strategies include scenario planning, diversification of suppliers and markets, investments in resiliency, and talent management aligned with geopolitical realities.
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