Toby Park, Head of Climate, Energy, and Sustainability at BIT, stated, "Heat pumps are a very efficient low-carbon system for keeping our homes warm, but negative perceptions remain a barrier to their widespread adoption." He emphasizes that addressing public skepticism about heat pumps is crucial for increasing their adoption and maximizing their potential in supporting the UK’s decarbonisation efforts.
The Behavioural Insights Team (BIT) is focusing on countering misinformation about heat pumps, highlighting that myths regarding their cost, effectiveness, and suitability are significant hindrances. By correcting these misconceptions, BIT aims to improve public perception and spur greater acceptance of heat pumps as a viable heating solution.
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