"The Karachi Steel project reimagines a conventional industrial warehouse into a bold statement of brand identity."
"By using observation as the design approach, the real revealing challenge was not just to refurbish the structure but to redefine how the steel industry is perceived within its industrial setting, which presented a dense environment of noise, soot, and dust."
Karachi Steel reimagines a conventional industrial warehouse into a bold statement of brand identity. The design approach used observation to understand contextual and operational conditions. The project confronted a dense industrial environment characterized by noise, soot, and dust. The primary challenge went beyond refurbishing the existing structure to redefining how the steel industry is perceived within its setting. The intervention balanced functional refurbishment with expressive architectural strategies to communicate brand identity while negotiating harsh environmental and industrial constraints.
Read at www.archdaily.com
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