Roku CEO Anthony Wood said the new home screen, then in testing, is expected to increase monetization over time by encouraging viewers to subscribe or watch more ad-supported content. The updated Roku OS home screen uses a slimmer left sidebar with images instead of text. The center layout includes “Top Picks for You,” a personalized row that highlights trending and relevant content based on interests, with no two users seeing the same mix. It also includes “Quick Access,” which uses AI to surface most-used apps and shortcuts. Roku added “Destinations,” curated hubs spanning genres and moods across multiple streaming services. Some users object to recommendations and ad-like personalization, and the update does not add a cross-app recently viewed selector.
"However, some users are perturbed by the new home screen. "I don't want recommendations! I know what I want to watch. Plastering ads for shit you think I want to see is the fastest way to get me to not watch it. This is going to suck," an apparent Roku user going by Kruse on Reddit posted today."
Read at Ars Technica
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