Meta Removes Detailed Targeting Exclusions from Ad CampaignsMeta removed detailed targeting exclusions for new campaigns, citing limits on ad effectiveness.
Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers' ROI obsessionTV and streaming ad sellers aim to prove business outcomes for ad effectiveness.
X Adds Streamlined Ad Set-Up, Using AI-Based TargetingX simplifies ad launching process with AI targeting for increased effectiveness and efficiency.
Spotify's 2024 Podcast Trends: sight meets sound & the rise of the 'podfluencer'Podcast trends shift towards cultural moments and 'podfluencers' driving purchasing decisions.