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#attention-measurement #viewability #iabmrc-guidelines #thinking-week #meeting-reduction #employee-innovation
Marketing
fromMarTech
2 weeks ago

How the new attention standards turn feeling into data | MarTech

Attention measurement complements viewability by revealing how people actually experience ads, enabling diagnostic insights to optimize creative and link exposure to outcomes.
fromBusiness Insider
1 month ago

This CEO holds a 'Thinking Week' every quarter and cancels normal work. The payoff is huge, he says.

It's really good to press the reset button. So, in 2023, I brought it to the team and said, "Why don't we give everyone time to test this new Thinking Week? If it doesn't work, awesome. But if it does, we'll continue it." Obviously, we have to continue to serve our customers, but internal meetings were canceled, and all non-essential, outward-facing meetings were canceled, as well.
Productivity
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