Advertising In AI Chatbots: Disruption Digital MarketingTransitioning to chatbot ads may revolutionize digital advertising, emphasizing active engagement.
Google Suddenly Confirms New Tracking Nightmare For All Chrome UsersGoogle reverses plans to eliminate third-party cookies, continuing their use in Chrome, raising privacy concerns among users.
Google gives up trying to eliminate cookiesGoogle abandons plan to phase out third-party tracking cookies, opts for new tracking prompt.
Google's Cookie-less Future Is Probably Not HappeningGoogle is considering retaining third-party cookies in Chrome browser due to the complexity of moving away from them and the impact on the digital ad industry.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
The Third-Party Cookie Pardon | AdExchangerGoogle reversed plans on third-party cookies, opting for enhanced user consent instead.
Google Suddenly Confirms New Tracking Nightmare For All Chrome UsersGoogle reverses plans to eliminate third-party cookies, continuing their use in Chrome, raising privacy concerns among users.
Google gives up trying to eliminate cookiesGoogle abandons plan to phase out third-party tracking cookies, opts for new tracking prompt.
Google's Cookie-less Future Is Probably Not HappeningGoogle is considering retaining third-party cookies in Chrome browser due to the complexity of moving away from them and the impact on the digital ad industry.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
The Third-Party Cookie Pardon | AdExchangerGoogle reversed plans on third-party cookies, opting for enhanced user consent instead.
Marketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscleChaos is manageable; marketers can learn from past experiences such as the pandemic.
Lawsuits against GARM call into question the politics behind brand safetyAd industry powerhouses facing legal challenges.
Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking.