#ad-metrics

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fromAdExchanger
6 days ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

The term 'outcomes' defines any campaign metric that can be tangibly linked to business growth, encompassing sales, conversions, and other measurable success indicators.
E-Commerce
fromSocial Media Today
2 months ago

LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics

We've received new MRC accreditation for four video ad metrics on LinkedIn: gross impressions, net impressions, gross clicks, and net clicks. These video accreditations are applicable on LinkedIn.com and the LinkedIn mobile app to ads within Desktop, Mobile Web, and Mobile In-App for In-Feed Video Ads.
Marketing tech
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