#ad-operations

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#connected-tv #programmatic-advertising #ai-in-advertising #agentic-advertising #first-party-data
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromAdExchanger
2 months ago

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly | AdExchanger

Ancestry prioritizes scalable ad systems that protect user trust over aggressive ad revenue, tailoring experiences by engagement levels across its network.
Marketing tech
fromAdExchanger
2 months ago

AdMonsters Joins Sister Brand AdExchanger | AdExchanger

AdMonsters is merging into AdExchanger, consolidating publisher ad operations community and ad tech journalism onto AdExchanger.com.
Marketing tech
fromExchangewire
5 months ago

HBAgency Promotes MatteoAddabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities

Matteo Addabbo promoted to global ad operations manager with expanded leadership to drive operational excellence, collaboration, and high-quality publisher services worldwide.
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