#ad-quality

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#viewability #outcome-based-measurement #time-in-view #programmatic-advertising #digital-marketing #zillow
fromDigiday
5 days ago

Ad quality isn't a checkbox - it's a context

If you ask someone in ad tech what makes an ad "quality," chances are they'll fire off a familiar answer: "Viewable." "Human." And just like that - it's case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics - human and viewable - shaped how advertisers measure, price and evaluate ad placements, treating them as matter-of-fact, not pausing to question them.
Marketing tech
fromAdExchanger
2 months ago

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost | AdExchanger

Zillow, a large real estate listings platform, sought to enhance its media mix by focusing on higher-quality online ad placements and increasing programmatic ads.
Real estate
fromExchangewire
4 months ago

FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention

"AppHarbr empowers us to uphold the standards our users expect proactively, not reactively, while driving greater efficiency across our ad quality control and deeper engagement across our user base." -Sergei Efimov, CRO at FunCorp
Marketing tech
Media industry
fromExchangewire
5 months ago

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.
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