Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger
Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.
Google knew publishers would dislike ad tech change that helped it profit By Reuters
Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
Google lays off "hundreds" more as ad division switches to AI-powered sales
Google is laying off hundreds of employees from its ad sales division, specifically in the Large Customer Sales team.
The layoffs are largely due to the increased use of generative AI in Google's ad products, which can perform tasks such as creating ad assets and optimizing performance.
Google knew publishers would dislike ad tech change that helped it profit By Reuters
Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.
Google lays off "hundreds" more as ad division switches to AI-powered sales
Google is laying off hundreds of employees from its ad sales division, specifically in the Large Customer Sales team.
The layoffs are largely due to the increased use of generative AI in Google's ad products, which can perform tasks such as creating ad assets and optimizing performance.
Netflix Stock Hits All-Time High On Advertising Sales Success
Netflix's upfront advertising commitments more than doubled this year, significantly boosting their stock price.
1 Growth Stock Down 81% to Buy Right Now | The Motley Fool
Roku's ad sales have rebounded and shown significant year-over-year growth through automated third-party demand sources.
The shift from traditional TV to streaming services presents a massive opportunity for Roku to capture a larger share of the $60 billion U.S. TV ad market.
Netflix Stock Hits All-Time High On Advertising Sales Success
Netflix's upfront advertising commitments more than doubled this year, significantly boosting their stock price.
1 Growth Stock Down 81% to Buy Right Now | The Motley Fool
Roku's ad sales have rebounded and shown significant year-over-year growth through automated third-party demand sources.
The shift from traditional TV to streaming services presents a massive opportunity for Roku to capture a larger share of the $60 billion U.S. TV ad market.
Meta Q2 ad sales expected to rise; focus on AI roadmap, costs By Reuters
Meta Platforms is expected to show a 20% revenue increase, driven by ad sales from major events, while investors focus on the ROI of its AI investments.
WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront
Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.
Meta Q2 ad sales expected to rise; focus on AI roadmap, costs By Reuters
Meta Platforms is expected to show a 20% revenue increase, driven by ad sales from major events, while investors focus on the ROI of its AI investments.
WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront
Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.
PayPal To Launch Ad Business Using Customer Data, Hires Former Uber Exec To Lead - PayPal Holdings (NASDAQ:PYPL)
PayPal is launching an advertising business utilizing its user data to create targeted ad sales.
WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger
Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.
Reddit, sneaky AI spam bots compete to sell you stuff
Reddit introduced Dynamic Product Ads, leveraging user discussions and engagement for ad targeting, emphasizing its focus on ad sales.
Fox News Media Names New Ad Sales Leadership Team
Trey Gargano is promoted to executive vice president of ad sales for Fox News Media platforms.
Ryan Roelle is promoted to senior vice president of national ad sales, reporting to Gargano.
Revenue Declines for Vox Media, Bustle in 2023 Reflects Wider Media Struggles
Vox Media and Bustle Digital Group experienced a 15% decline in revenue in 2023 due to weaker ad sales.
Hollywood strikes resulted in fewer marketing dollars for digital media firms.
Soon to stream everywhere: Rogan & Cooper. But Spotify still makes the money happen. - RAIN News
Joe Rogan and Alex Cooper negotiated new contracts with Spotify, removing the exclusive distribution aspect and making their podcasts available on any podcast app.
Spotify will continue to be the exclusive ad sales representative for Joe Rogan's show and Call Her Daddy, while maintaining exclusive distribution of the video presentation of Call Her Daddy.
The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences
Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector
A+E Networks Boosts Ad Sales Team Ahead of Upfront
A+E Networks is realigning its ad sales team to enhance its digital, multiplatform, and data-driven capabilities.
The company has added new team members, including Toby Byrne as EVP of national ad sales and four new VPs.
Acast lands Pionaire for hosting, distro, sales
Pionaire partners with Acast for ad sales, hosting, and distribution.
Apple taps infamous Taboola to sell ads for Apple News and Stocks - 9to5Mac
Apple partnered with Taboola but ensured control over ad quality by using human moderators, maintaining the current ad quality, and possibly improving it.