#ad-sales

#ad-sales

In the deal, Acast exclusively handles distribution and brand ad sales, freeing Perfect Day from the sales effort. The company will instead concentrate on production and audience growth. In this new arrangement, Perfect Day Media expects to bring five million monthly listens. "Through this partnership, we combine our development and content expertise with Acast's technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term," says Perfect Day Media Co-CEO Karolina Sandberg.

Zoom out: While there are newsletter platforms that offer some automated and direct ad sales support, they don't always offer the same level of high-touch sales support and relationship building necessary to broker bigger cross-platform sponsorship deals for creators that span podcasts, events and newsletters. "When I talk to marketers, they almost universally agree with the premise that these journalists have incredible communities and valuable audiences, but they say there's no infrastructure to execute large-scale brand campaigns," Frucci says.