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#agentic-ai #performance-advertising #open-web-vs-walled-gardens #workflow-integration #ctv-verification
Marketing tech
fromExchangewire
2 weeks ago

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

Agentic AI improves performance advertising mainly within search and social walled gardens, while most advertisers want comparable open-web solutions and face workflow integration barriers.
Marketing tech
fromExchangewire
6 months ago

DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality

DoubleVerify launched industry-first streaming TV verification and AI-driven IMDb-based content classification to improve transparency, control, and reduce misplaced streaming ad spend.
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