#ad-spend-optimization
#ad-spend-optimization

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Why legacy media mix models are failing marketers - and what should replace them

Legacy media mix tools are outdated and unable to support modern marketing demands.

Marketers require agile tools that consider real-time data and channel interactions.

Investment in advanced planning systems will improve efficiency and campaign effectiveness.

Marketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.

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