#ctv-verification

#ctv-verification

Lead plaintiff Anthony D'Antonio established he suffered a concrete injury sufficient to establish standing to sue in federal court, according to Judge Victor Marrero.

Cookie banners have become bloated and useless, creating a new kind of interaction that means trouble all over the web. The only solution is to get rid of them, and do it now.

The Executive Complaints Unit determined that airing the N-word was a breach of the network's editorial standards, stating it was highly offensive and had no editorial justification.

The agency is flush with cash; it now has a larger budget than the FBI. To the point that ICE has, in fact, acquired two mobile data-capture companies, including Penlink, a longtime Department of Homeland Security vendor. The company tracks and maps purchasable or scrapable data from data brokers, pictures or videos posted on social media and geo-fencing, to name a few. Penlink's tech can even delve into or extract info from someone's phone, such as contacts, calendar events, chat messages and more.

FAST channels have immense appeal. Not only are they free for viewers, but they have huge libraries for everything from "Judge Judy" and "Westworld" to "Portlandia" and "Peppa Pig" powering ad-supported channels that simply run all day long. Many streaming services and TV manufacturers are happy to carry these channels and share in the ad revenue.

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.

Viewers are no longer distinguishing between linear and digital - they are choosing to tune in to what they want, where, when and how they want to watch. We must now embrace a multi-currency future, and jointly drive innovation that ensures more accurate and complete measurement approaches. Measurement needs to accurately reflect the reality of audience trends for marketers to effectively allocate their advertising investments and serve the entire ecosystem. And that will require more than one solution.

Many factors make the CTV home screen a powerful ad opportunity. In a recent study of senior ad buyers with a $1m-plus CTV spend, 70% said CTV data sparked effective ideas, and 84% linked creativity to business outcomes on one of advertising's most lucrative channels. This winning blend of science and art is most evident on the CTV home screen, 2026's hero spot - and a unique gateway that sparks action before a show has even started.

Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).