Marketing techfromExchangewire1 day agoHow Can Brands Become Visible in the New Era of LLM Search?LLM-driven brand perception analysis enables automated ad optimizations that improve visibility, searchability, targeting, and shoppability as generative search changes consumer behavior.
Marketing techfromForbes1 month agoThe Moneyball Shift: How AI Is Rewriting Modern MarketingArtificial intelligence and data-driven measurement replace marketing guesswork, enabling precise optimizations that shift competitive advantage to companies that measure and test better.
Marketing techfromSearch Engine Roundtable8 months agoGoogle Ads PMax Search Themes Tests 50 LimitGoogle Ads may soon allow up to 50 search themes per asset group for Performance Max campaigns.Higher limits on search themes could improve targeting and conversion rates.