A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy GreenbergerThis year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.
Amazon Challenges Netflix with Cheaper Ad Slots, Boosts Prime Video Ads: Report - Netflix (NASDAQ:NFLX), Amazon.com (NASDAQ:AMZN)Amazon's Prime Video is undercutting Netflix on advertising pricing.
Future of TV Briefing: 5 trends to track in this year's upfront marketStreaming's share of upfront ad spending is increasing but may not surpass traditional TV this year.