#virtual-product-placement

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Marketing tech
fromThe Drum
4 days ago

How much does it cost to do virtual product placement? Providers share prices and KPIs

Virtual product placement offers cheaper, scalable ad integrations that increase brand awareness and consideration compared with traditional ads, with widely variable pricing and platform-dependent measurement.
Marketing tech
fromDigiday
3 months ago

Future of TV Briefing: The ad product OpenAI should introduce in Sora (I'm sorry)

OpenAI could monetize Sora through AI-generated virtual product placements combining branded product placement, affiliate commerce, and potential creator revenue-sharing.
fromAdExchanger
4 months ago

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback | AdExchanger

"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
Marketing tech
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