Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.
Baidu posts flat quarterly revenue as sluggish economy slowed advertisingBaidu's revenue remained flat as economic slowdowns hindered advertising spending, but its AI Cloud growth indicates a positive strategic direction.Non-marketing operations in AI Cloud demonstrate resilience against macroeconomic challenges.
The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchangerCPG brands face pricing pressure and increased advertising spending demands from retailers amidst market shifts.
3 Things Marketers Should Know About Magna's Latest Ad ForecastAdvertising spending is growing faster than expected at 9.2% to $369 billion, driven by Prime Video ads.Retail and travel ad categories are thriving with a 9% growth, while entertainment and tech sectors are sluggish.
Financial media network ad spend will more than quadruple over the next 2 yearsUS financial media network spending set to reach $1.50 billion in 2026, driven by the rise of FMNs and first-party data utilization.
Meta's Revenue Boost From Temu Looks Durable, Analyst SaysMeta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers.