Council Post: Redefining Value And Innovation In A New Era Of Relationship CapitalAI is reshaping the advertising industry, necessitating stronger collaboration among procurement and marketing teams.
Iris Americas boss Jill Smith on what agencies need to succeed in 2025Agencies must brace for significant changes in 2025 as clients plan to review their partnerships, emphasizing the need for trust and adaptability.
Choice Hotels names new creative, media agencies to drive brand awarenessChoice Hotels expands brand awareness through new agency partnerships.Targeting Gen Z and millennials with strategic marketing initiatives.Emphasis on upscale branding following the Radisson acquisition.
Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency ExpertiseMarketing leaders must choose wisely between in-house teams and agencies to maximize effectiveness in a rapidly changing digital landscape.
Choice Hotels names new creative, media agencies to drive brand awarenessChoice Hotels expands brand awareness through new agency partnerships.Targeting Gen Z and millennials with strategic marketing initiatives.Emphasis on upscale branding following the Radisson acquisition.
Council Post: The Strategic Marketing Leader's Playbook: How To Balance In-House Teams And Agency ExpertiseMarketing leaders must choose wisely between in-house teams and agencies to maximize effectiveness in a rapidly changing digital landscape.
Kellanova Names IPG Global Creative Partner on Select BrandsKellanova expands agency partnerships to accelerate brand growth.