Agencies call foul as Google reps play hardball with AI pitches to clientsAgencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchangerBrands want to pay less for agency services as automation and AI disrupt traditional models.
Agencies call foul as Google reps play hardball with AI pitches to clientsAgencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.
The Remuneration Conversation; Investigators Set Their Sights On Zeta | AdExchangerBrands want to pay less for agency services as automation and AI disrupt traditional models.