#agency-relations

#agency-relations

The shift was apparent. People had a stake in the outcome, and they acted like it. Ideas flowed more freely, teams spotted and solved problems earlier, and employees took pride in identifying and implementing improvements.

Companies are under attack publicly and privately for policies viewed as "too progressive" or "woke." The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for "greenhushing," staying quiet about their strategies and leadership.

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.

Social media harm reduction is the reduction of harm when it happens,

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.