#ssp

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fromAdExchanger
1 week ago

The Non-Walled Non-Garden; Clip And Dip | AdExchanger

The Trade Desk's Data Alliance white labels and sources data without buyers necessarily knowing which vendors were used, raising concerns about transparency.
E-Commerce
fromDigiday
4 weeks ago

'The market didn't need more of the same': Media.net's CRO on how SSPs are evolving

The market needed innovative solutions rather than additional SSPs, focusing on value, clarity, and control for buyers.
E-Commerce
fromExchangewire
1 month ago

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms

Curated Deals enable tailored audience-specific pipelines and improved alignment between targeting logic and deal structure.
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