#agentic-rtb

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#containerization #programmatic-advertising #latency #real-time-bidding #containerized-architecture
Marketing tech
fromAdExchanger
2 weeks ago

The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards | AdExchanger

Containerization and multi-agent frameworks aim to reduce latency and enable agentic programmatic media buying by hosting buyer and seller code within shared infrastructure.
Marketing tech
fromDigiday
2 weeks ago

For the agentic-curious: WTF is the Agentic RTB Framework?

Agentic RTB Framework reduces auction latency by running RTB components in a shared containerized environment, enabling participants to deploy agents locally for faster, smarter bidding.
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