#ai-and-advertising

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Marketing
fromAdExchanger
1 month ago

Where To Begin?; Adthropic vs. AdGPT | AdExchanger

No single advertising channel will save every business; select one or two channels that match your go‑to‑market style and master them.
Marketing
fromMarsmag
3 months ago

Why "Human-Made" vs. AI Has Become the Hottest Label in Branding

Consumers value human-made authenticity over AI efficiency in advertising, prompting brands to emphasise human creativity despite AI's production advantages.
fromThe Conversation
6 months ago

Google avoids being dismantled after US court battle - and it's down to the rise of AI

A year ago, Google faced the prospect of being dismantled. Today, artificial intelligence (AI) and a new court judgment has helped it avoid this fate. Part of the reason is that AI poses a grave threat to Google's advertising revenues. "Google will not be required to divest Chrome; nor will the court include a contingent divestiture of the Android operating system in the final judgment," according to the decision.
Silicon Valley
Apple
fromAol
10 months ago

AI and ad tech are safe from Trump's tariffs so far

AI and advertising sectors are resisting the tariff impacts better than consumer-focused companies like Apple during Big Tech's earnings season.
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