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fromRAIN News
5 days ago

RAIN Notes: October 8, 2025

"Acast is at the forefront of podcasting innovation," industry veteran Laura Hagen enthuses, as she joins the global podcast powerhouse in the role of SVP, Americas & Global Head of Agency Relations. She comes from Zeta Global, where she led agency partnerships and strategic accounts for three years. Before that she was at iHeartMedia for nearly ten years, climbing the ladder to President of Strategic Accounts & Agency Parnerships.
Media industry
Marketing
fromThe Drum
1 month ago

Trust is a strategic asset in digital marketing

Brands must prioritize trust-driven strategies, invest in first-party data and privacy-enhancing technology, and adapt measurement and AI approaches to succeed amid stricter privacy rules.
Marketing tech
fromThe Drum
5 months ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.
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