#ai-powered-analytics
#ai-powered-analytics

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Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM

Mortar AI and DAIVID integrate creative effectiveness into Marketing Mix Models, enabling marketers to measure emotional drivers that influence sales and optimize creative profitability at scale.

Marketing tech

fromReadWrite

2 weeks ago

Aristocrat acquires Gaming Analytics in strategic deal

Aristocrat acquired Gaming Analytics to integrate AI-powered real-time player analytics, slot optimization, and marketing automation into its platform and enhance casino operations.

Tech industry

fromComputerworld

1 month ago

New Tableau AI features and Slack integration aim for data accessibility

Tableau added AI-powered personalization, automation, natural-language data stories, data mapping, and Slack integration to make data more accessible and actionable for business users.

Business intelligence

fromInfoWorld

2 months ago

InfoWorld's 2025 Technology of the Year Award winners

Enterprise platforms deliver secure, governed, customizable Python-based data applications and resilient, encrypted cloud backup with real-time replication and global disaster-recovery coverage.

Artificial intelligence

fromClickUp

5 months ago

How to Automate Survey Analysis with ChatGPT

Automate survey analysis with ChatGPT and AI tools to extract faster, accurate insights from quantitative and qualitative responses, saving time and improving consistency.