#audience-research

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#social-media #digital-marketing #advertising #seo #content-strategy #consumer-behavior #user-experience
Artificial intelligence
fromSocial Media Examiner
1 hour ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Marketing tech
fromExchangewire
3 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
#seo
Online marketing
fromInc
2 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromThedrum
5 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Online marketing
fromInc
2 hours ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromThedrum
5 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
more#seo
#retail-media
Marketing
fromDigiday
8 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
8 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
E-Commerce
fromEntrepreneur
18 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Digital life
fromMarTech
20 hours ago

AI search adoption splits along income lines | MarTech

AI search adoption varies significantly by household income, revealing a growing digital inequality in access to information and decision-making tools.
#ai-in-publishing
Media industry
fromDigiday
8 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
6 days ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Media industry
fromDigiday
8 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
6 days ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
more#ai-in-publishing
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Podcast
fromRAIN News
3 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
Mindfulness
fromSilicon Canals
22 hours ago

The case for slower, deeper information diets - Silicon Canals

Information overload leads to emptiness and distraction, prompting a need for intentional consumption and mindfulness.
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
UX design
fromMedium
1 day ago

Most products don't need tone of voice - they need a point

Focus on practical content that aids user tasks rather than on tone or personality.
Deliverability
fromVerticalResponse
1 week ago

Vibecoding: How to Send Emails Your Audience Actually Feels

Vibecoding personalizes email marketing by aligning tone, timing, and content with the audience's emotional state and expectations.
#youtube
Television
fromTechCrunch
5 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromAndroid Authority
19 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
5 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromAndroid Authority
19 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
more#youtube
Marketing
fromThedrum
22 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
#social-media
Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

fromSilicon Canals
4 days ago
Social media marketing

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromSilicon Canals
4 days ago

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
more#social-media
E-Commerce
fromEMARKETER
1 day ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
fromwww.theguardian.com
1 day ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
#artificial-intelligence
fromFairbanks Daily News-Miner
3 days ago
Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
23 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Business intelligence
fromFairbanks Daily News-Miner
3 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
23 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
#advertising
Marketing tech
fromThedrum
21 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Digital life
fromCbsnews
1 day ago

Is your phone listening to you?

Phones are not listening to conversations; targeted ads are based on user behavior and interests.
Marketing tech
fromThedrum
21 hours ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
#facebook
Social media marketing
fromBGR
3 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Social media marketing
fromBGR
3 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
more#facebook
UX design
fromMedium
2 days ago

Rethinking design critique

Design critique is essential for designers to build knowledge and confidence through structured feedback and reflection.
Growth hacking
fromEntrepreneur
5 days ago

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.
Marketing tech
fromVariety
23 hours ago

Nielsen Names Roberto Ruiz Head of Measurement Science

Roberto Ruiz has been appointed head of measurement science at Nielsen to enhance viewer activity measurement across media platforms.
Online marketing
fromAdExchanger
20 hours ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Media industry
fromThe Verge
22 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Artificial intelligence
fromFuturism
2 days ago

Foolish Pollsters Are Now Just Asking AI What Voters Would Say in Response to Questions and Publishing It at Face Value

Axios mistakenly cited AI-generated polling data as human responses, highlighting risks of using simulations in opinion polling.
Podcast
fromRAIN News
4 days ago

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.
#ai-search
UX design
fromWE AND THE COLOR
3 days ago

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
UX design
fromWE AND THE COLOR
3 days ago

Can AI Search Read Your Design? The New Invisible SEO

AI search engines cannot interpret visual design, making brands with only aesthetic appeal effectively invisible online.
Online marketing
fromVerticalResponse
1 day ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
more#ai-search
Marketing tech
fromExchangewire
3 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing
fromForbes
17 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
Marketing
fromThedrum
10 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Podcast
fromRAIN News
6 days ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
#marketing
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
2 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
3 days ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
Marketing tech
fromAdExchanger
21 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Podcast
fromRAIN News
1 week ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
Online marketing
fromMarTech
6 days ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
Marketing tech
fromWWD
1 day ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing
fromInc
3 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
#ai
Marketing tech
fromAol
23 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
23 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
23 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromFortune
23 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
more#ai
Marketing
fromMarTech
5 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
#google
Marketing tech
fromBenzinga
5 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromBenzinga
5 days ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
more#google
Marketing
fromTheZenParent
5 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Podcast
fromRAIN News
2 weeks ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Marketing tech
fromForbes
1 day ago

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
Marketing tech
fromAdExchanger
23 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
#ai-in-marketing
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing tech
fromGeeky Gadgets
4 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
fromMarTech
3 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing tech
fromExchangewire
4 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
#ai-in-advertising
more#ai-in-advertising
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing tech
fromMarketing Dive
5 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromExchangewire
6 days ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromEMARKETER
6 days ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
fromThe Drum
2 months ago

Your audience is on Pinterest. Are you?

There's no doubt that we have all enjoyed the convenience of adding something to our basket on Amazon and having it arrive on our doorstep less than 24 hours later. But as shopping has moved online, something has been lost from the experience. The online experience is scroll, click and add to cart. But as shoppers, we want so much more. We want to explore other possibilities without feeling overwhelmed. We want to try stuff on, not just read reviews. We want to browse, not just buy.
Marketing tech
fromForbes
6 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromForbes
6 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromAdExchanger
6 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromForbes
1 week ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromThedrum
1 month ago

Jun Group Releases Audience Explorer, Empowering Advertisers With Deeper Audience Insights

Jun Group launched Audience Explorer, a measurement tool providing advertisers 360-degree audience insights including behaviors, interests, and shopping habits while maintaining privacy standards.
Marketing tech
fromThe Drum
2 months ago

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.
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