Marketing tech
fromDigiday
18 hours agoThe Trade Desk is changing how advertisers buy -- and what they can see
The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
#automated-buying
#automated-buying
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Marketing
fromMarTech
10 hours agoWhy AI-driven creative is failing and how to fix it | MarTech
AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
#programmatic-advertising
Marketing tech
fromAdExchanger
2 weeks agoWhy Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger
Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
Marketing tech
fromSilicon Canals
9 hours agoAlibaba's AI tool cut one seller's costs by 85% - now the question is whether it becomes a marketplace gatekeeper - Silicon Canals
Accio has over 10 million users, transforming e-commerce sourcing by automating supplier research and product design, positioning Alibaba as a key gatekeeper.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
3 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing
fromAdExchanger
1 month agoWhy Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes | AdExchanger
Diversifying marketing spend beyond Google and Meta into independent app ecosystems improves acquisition costs and ROAS and restores control for agencies optimizing long-term outcomes.
Marketing tech
fromAol
2 weeks agoMaximizing ROI with AI-driven paid advertising
AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
Marketing tech
fromAdExchanger
3 weeks agoBeyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger
AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
Marketing tech
fromFast Company
1 month agoWhy AI Visibility, GEO, and AEO are the future of marketing
AI systems now provide direct answers in search results, requiring brands to optimize for AI visibility, generative engine optimization, and answer engine optimization to remain discoverable and build customer trust.
fromForbes
2 months agoTaxonomies Alone Won't Save Digital Advertising
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Marketing tech
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