In its most recent earnings call, The Trade Desk declared 2024 a "banner year for CTV," emphasizing its strong position in the ad tech market and excitement regarding its new operating system, Ventura.
Megan Clarken's impending departure from Criteo has led to speculation that she is clearing the way for a significant acquisition in the ad tech space. There’s chatter that Criteo may soon be considering strategic buyers, including The Trade Desk or Microsoft, as potential suitors.
Customer retention stayed strong at over 95% during the second quarter, showcasing the company's ability to maintain a loyal customer base amidst market fluctuations.