#b2b-buying-behavior

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Marketing tech
fromThe Drum
3 days ago

AI search and social influencers are the new go-to sources for B2B buyers

Companies must adopt influencer strategies and optimize for AI search to reach predominantly millennial and Gen Z B2B buyers or risk losing sales.
Marketing
fromForbes
2 weeks ago

Using Influencers' Life Events As Marketing Opportunities

Generative AI now initiates half of B2B software research, reshaping e-commerce search and forcing brands to optimize for AI-driven queries.
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