#behavioral-design

#behavioral-design

Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This is key to building long-term loyalty, where users and customers feel an irrational sense of trust and gratitude toward your brand. In this article, I'll explain what an emotional journey is to give you a strategic perspective on how we use emotional design to shape user experiences.

In the current climate, generic and expensive programs to promote diversity, equity, and inclusion-for example, trainings-are increasingly falling out of favor. In fact, most of the existing research suggests that trainings have not been effective at changing people's behaviors or measurable organizational outcomes, such as who gets hired. Yet, what hasn't changed is companies' need to tap into the broadest possible talent pool to hire the best person for the right role at the right time.

It's so hard to get kids to brush their teeth,

Manipulative UX patterns are user interface (UI) design techniques and tactics used to influence a user's decision-making, often for the benefit of the company and to the detriment of the user.

Adaptive UX, as a design approach, prioritizes personalization of the overall experience by leveraging users' behavioral patterns instead of only catering to the average user.