I'm the same way. Whenever I bake cookies, for example, I reach for King Arthur Baking's all-purpose flour, a pantry staple of mine. What sets this unbleached and unbromated all-purpose flour apart is that each bag is reliable and behaves the same, thanks to decades of obsessive testing. That means every batch of my curry peanut butter cookies or ube linzer cookies bakes up exactly the same, time after time. There are no surprises, and this is very important to a baker.