#bodyarmor

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#sports-drinks #coca-cola #advertising-strategy #ncaa-march-madness #packaging-redesign #advertising-campaign
Marketing tech
fromExchangewire
4 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Media industry
fromFast Company
11 months ago

Bodyarmor unveils bold new look and ad campaign to take on Gatorade

Bodyarmor launches its biggest packaging makeover after 15 years, reflecting evolving consumer preferences and increasing competition in the sports drink market.
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