#sports-drinks

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fromEntrepreneur
1 month ago

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

You don't need to be broken to reinvent — if you're waiting until sales drop to consider a rebrand, you might already be too late.
Media industry
LA Clippers
fromEntrepreneur
1 month ago

Inside BODYARMOR's 'Choose Better' Rebrand - and the Star Athletes Powering It | Entrepreneur

Gatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.
fromFast Company
1 month ago

Bodyarmor unveils bold new look and ad campaign to take on Gatorade

Coca-Cola's growing investments in Bodyarmor come as competition in the sports drink space heats up, necessitating a keen focus on evolving consumer preferences.
Media industry
fromInsideHook
2 months ago

The Best Sports Drink Alternatives to Gatorade

Gatorade's ubiquity stems more from its delicious taste and sugar content than from its role in replenishing essential electrolytes lost during exercise.
Food & drink
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